Dev Ayan Writes

Have you ever read a business book? Did you find any positive takeaway from them? Did they increase your love for the subject?  Well, while most of the books have core target readers and are heavy on technical knowledge which makes an ordinary reader more distant from the subject.  Having a career as a marketing professional, I would obviously want that to be appealing to many people. You may already know what marketing people do, or have a general idea about them. I will elucidate the role of a marketer in my future blogs. In this blog, I list down 5 books any non-marketer can read to have an appreciation for the subject. All these books are written in a plain and engaging language without being heavily bent on jargons and technical knowledge. I recommend these books to anyone looking to know about marketing or who has no idea about the subject. These books are sure to leave you with a contented heart and you can have some positive takeaways from them. Contagious: Why things catch on

Source: Google  The latest celebrity appearances in CRED might have left you in a state of surprise and got everyone talking about it. Even the ones who had no idea about the start-up also began discussing the element of surprise in that. As an advertisement, it did get the population to talk about their product. In this blog, I'll take you on a walk down the memory lane of advertisements. Having picked up one advertisement each from the last 10 years, I will discuss they represented the time we were in and how some stood apart from the crowd. The inclusion here is a purely personal choice.  2020 – WhatsApp's Caregiver Ad   With a 400 million + user base, WhatsApp attempted to establish itself as a household name that it has become since its inception. In 2020, they launched the 'It's between You and Me.' campaign with touching ad stories with a social appeal. The first of their video shows a nurse taking care of an elderly woman through video conferencing a

The state of the pandemic needs no introduction. India is facing a crisis in its worst form. With cases rising in hundreds by the minute, and as you finish reading this, the active cases' list will add another 500. While Delhi, Karnataka, Maharashtra have announced lockdown in some form or the other, there is a doubt whether each state will be taking a step in locking them down. From last year's experience, we know that while lockdown helps check the spread of coronavirus cases, small businesses face the brunt of shifted consumer purchase behaviour. With people going online and buying everything from e-commerce stores, the retailers and small servicemen whose business dependent on serving a small local population find it difficult to survive the competition from the giants. But there are many silver linings for them that they need to identify. They have a more significant brand trust and reputation in their niche. They know their customers by face. The customers prefer goin

Introduction Over the years, social initiatives have been emanating and flourishing globally. Corporates, Non-Governmental Organisations (NGOs), Individual entities have been rolling out their initiatives backed by government policies and support or out of sheer goodwill. While some of the programs are done to extend the organisation's helping hand to the socially backward, few people do more than their share to reach out to the underprivileged. In this blog, we try to answer its importance and see a few global and Indian initiatives that have benefitted society and are fighting to make this world a better place. What is Social Initiative? Social Initiatives refer to those steps or endeavours aimed at helping, sustaining, growing, and promoting society. The programmes of establishing societal equity, improving access to opportunities for everyone, encouraging sustainable behaviours, promoting sustainability are various social initiatives. Suppose you see an NGO in an awareness c

Since the time ‘Justice League’ hit the theatres in 2017, disappointed fans demanded a ‘Snyder Cut’ to release. Hoping the original director’s story would do justice to the plot and characters, the audience asked for its release. Their pleas saw some respite when Zack Snyder announced his version of the movie titled ‘Snyder Cut’.   The movie is now released and is well-received. The entire commotion has left many learning scopes for businesses, and there are many management lessons to be learnt from the same.   What had happened? Zack Snyder, who had directed two previous films under the DC Extended Universe banner, was roped in for a third movie – ‘Justice League’. Upon completing the movie, the executives of DCEU and Warner Bros. wanted to add ‘humour and quirkiness’ in the film. It was a direct inspiration from their competitor – the Marvel Cinematic Universe. The MCU had pioneered the superhero universe storytelling, something the DC was far behind and wanted to catch up