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The Justice League commotion - two CUTS and a Case Study

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Since the time ‘Justice League’ hit the theatres in 2017, disappointed fans demanded a ‘Snyder Cut’ to release. Hoping the original director’s story would do justice to the plot and characters, the audience asked for its release. Their pleas saw some respite when Zack Snyder announced his version of the movie titled ‘Snyder Cut’.   The movie is now released and is well-received. The entire commotion has left many learning scopes for businesses, and there are many management lessons to be learnt from the same.   What had happened? Zack Snyder, who had directed two previous films under the DC Extended Universe banner, was roped in for a third movie – ‘Justice League’. Upon completing the movie, the executives of DCEU and Warner Bros. wanted to add ‘humour and quirkiness’ in the film. It was a direct inspiration from their competitor – the Marvel Cinematic Universe. The MCU had pioneered the superhero universe storytelling, something the DC was far behind and wanted to catch up