Dev Ayan Writes

The state of the pandemic needs no introduction. India is facing a crisis in its worst form. With cases rising in hundreds by the minute, and as you finish reading this, the active cases' list will add another 500. While Delhi, Karnataka, Maharashtra have announced lockdown in some form or the other, there is a doubt whether each state will be taking a step in locking them down. From last year's experience, we know that while lockdown helps check the spread of coronavirus cases, small businesses face the brunt of shifted consumer purchase behaviour. With people going online and buying everything from e-commerce stores, the retailers and small servicemen whose business dependent on serving a small local population find it difficult to survive the competition from the giants. But there are many silver linings for them that they need to identify. They have a more significant brand trust and reputation in their niche. They know their customers by face. The customers prefer goin

Introduction Over the years, social initiatives have been emanating and flourishing globally. Corporates, Non-Governmental Organisations (NGOs), Individual entities have been rolling out their initiatives backed by government policies and support or out of sheer goodwill. While some of the programs are done to extend the organisation's helping hand to the socially backward, few people do more than their share to reach out to the underprivileged. In this blog, we try to answer its importance and see a few global and Indian initiatives that have benefitted society and are fighting to make this world a better place. What is Social Initiative? Social Initiatives refer to those steps or endeavours aimed at helping, sustaining, growing, and promoting society. The programmes of establishing societal equity, improving access to opportunities for everyone, encouraging sustainable behaviours, promoting sustainability are various social initiatives. Suppose you see an NGO in an awareness c