Dev Ayan Writes

Have you ever read a business book? Did you find any positive takeaway from them? Did they increase your love for the subject?  Well, while most of the books have core target readers and are heavy on technical knowledge which makes an ordinary reader more distant from the subject.  Having a career as a marketing professional, I would obviously want that to be appealing to many people. You may already know what marketing people do, or have a general idea about them. I will elucidate the role of a marketer in my future blogs. In this blog, I list down 5 books any non-marketer can read to have an appreciation for the subject. All these books are written in a plain and engaging language without being heavily bent on jargons and technical knowledge. I recommend these books to anyone looking to know about marketing or who has no idea about the subject. These books are sure to leave you with a contented heart and you can have some positive takeaways from them. Contagious: Why things catch on

Source: Google  The latest celebrity appearances in CRED might have left you in a state of surprise and got everyone talking about it. Even the ones who had no idea about the start-up also began discussing the element of surprise in that. As an advertisement, it did get the population to talk about their product. In this blog, I'll take you on a walk down the memory lane of advertisements. Having picked up one advertisement each from the last 10 years, I will discuss they represented the time we were in and how some stood apart from the crowd. The inclusion here is a purely personal choice.  2020 – WhatsApp's Caregiver Ad   With a 400 million + user base, WhatsApp attempted to establish itself as a household name that it has become since its inception. In 2020, they launched the 'It's between You and Me.' campaign with touching ad stories with a social appeal. The first of their video shows a nurse taking care of an elderly woman through video conferencing a