Dev Ayan Writes

The state of the pandemic needs no introduction. India is facing a crisis in its worst form. With cases rising in hundreds by the minute, and as you finish reading this, the active cases' list will add another 500. While Delhi, Karnataka, Maharashtra have announced lockdown in some form or the other, there is a doubt whether each state will be taking a step in locking them down. From last year's experience, we know that while lockdown helps check the spread of coronavirus cases, small businesses face the brunt of shifted consumer purchase behaviour. With people going online and buying everything from e-commerce stores, the retailers and small servicemen whose business dependent on serving a small local population find it difficult to survive the competition from the giants. But there are many silver linings for them that they need to identify. They have a more significant brand trust and reputation in their niche. They know their customers by face. The customers prefer goin

Introduction Over the years, social initiatives have been emanating and flourishing globally. Corporates, Non-Governmental Organisations (NGOs), Individual entities have been rolling out their initiatives backed by government policies and support or out of sheer goodwill. While some of the programs are done to extend the organisation's helping hand to the socially backward, few people do more than their share to reach out to the underprivileged. In this blog, we try to answer its importance and see a few global and Indian initiatives that have benefitted society and are fighting to make this world a better place. What is Social Initiative? Social Initiatives refer to those steps or endeavours aimed at helping, sustaining, growing, and promoting society. The programmes of establishing societal equity, improving access to opportunities for everyone, encouraging sustainable behaviours, promoting sustainability are various social initiatives. Suppose you see an NGO in an awareness c

Since the time ‘Justice League’ hit the theatres in 2017, disappointed fans demanded a ‘Snyder Cut’ to release. Hoping the original director’s story would do justice to the plot and characters, the audience asked for its release. Their pleas saw some respite when Zack Snyder announced his version of the movie titled ‘Snyder Cut’.   The movie is now released and is well-received. The entire commotion has left many learning scopes for businesses, and there are many management lessons to be learnt from the same.   What had happened? Zack Snyder, who had directed two previous films under the DC Extended Universe banner, was roped in for a third movie – ‘Justice League’. Upon completing the movie, the executives of DCEU and Warner Bros. wanted to add ‘humour and quirkiness’ in the film. It was a direct inspiration from their competitor – the Marvel Cinematic Universe. The MCU had pioneered the superhero universe storytelling, something the DC was far behind and wanted to catch up

Rafique’s (name changed) shop used to be a small outlet in the underdeveloped area of Rajarhat in the outskirts of Kolkata. Then yet to be named, his shop was an extension of his small hut adjacent to a newly built housing society with few occupants. In 2017, there was a fridge for dairy products and a room little larger than a goomty for other articles. Rafique had limited his product range to certain SKUs of FMCG products. A few footfalls every day would make his daily routine. Cut to 2021; he now has three shops in the vicinity. His first one expanded to double its size and capacity. He now has a wide range of offerings for the increased number of residents in the housing societies that emerged in the neighbourhood. How was he able to achieve such exponential success? Upon observation, there are a few factors that catapulted him to where he is: 1.     The expansion of the city :   Kolkata is expanding, much like any other metro city. So it is evident that the immigrating pop